BRAND IDENTITY
A name about sharing, Dananuri
The name, symbol, colors and typefaces of Dananuri F&C, and the story of our logo.
NAME & PHILOSOPHY
“Da-nanuri” — sharing with everyone
Dananuri can be read as “da” (all) and “nanuri” (we will share). Like our founding slogan, Love is Sharing, the name expresses our intent to share great products and the fruits of growth with producers, partners and customers.
Slogan
사랑은 나눔이다
Love is Sharing.
SYMBOL
Many lines, one D
The symbol draws our initial D with eight red stripes. Each line stands on its own, yet together they form one solid letter, just as small local producers, major brands, duty-free retailers and store teams come together in one Dananuri distribution network.
- Symbol (D mark)
- The initial D drawn with eight red stripes
- Wordmark
- Dananuri
- Descriptor
- F & C
COLOR
Brand colors
Dananuri Red
Symbol · primary
HEX #D9071A
RGB 217 7 26
Dananuri Black
Wordmark · company name
HEX #1E1D1D
RGB 30 29 29
White
Background · reversed wordmark
HEX #FFFFFF
RGB 255 255 255
BI HISTORY
The story of our logo
2012
Dananuri F&C founded
Started as a duty-free food distribution specialist.
2017.10
Current D symbol in use
The line-drawn D symbol and the Dananuri F&C wordmark appear in our company listings (JobKorea company logo, registered October 2017).
2026.04
Dananuri-brand duty-free packaging
The same logo is confirmed on packaging of products Dananuri brings to duty-free under its own name, such as Tamna Tangerine Chocolate (per Shilla Online Duty Free product images).
2026.10
Digital BI refresh
With the launch of dananuri.com, the official red stripe logo was prepared as screen-ready vector files and color standards were defined.
USAGE
Logo usage
- Clear space
- Keep empty space around the logo at least as wide as the D symbol's horizontal bar.
- Minimum size
- Symbol at least 20px tall on screen, 8mm in print.
- Backgrounds
- Use the default colors on light backgrounds; on dark backgrounds switch only the wordmark to white. The symbol always stays red.
Don't
✕ Stretch it
✕ Recolor it
✕ Rotate it
✕ Place it on busy photos
Logo files
Vector files (SVG) for web and documents. For print originals (AI), please ask via the inquiry form.